（一）商圈的划分与选择
1．划分商圈：肯德基计划进入某城市，就先通过有关部门或专业调查公司收集这个地区的资料。把资料买齐了，就开始规划商圈。商圈规划采取的是记分的方法，例如，这个地区有一个大型商场，商场营业额在1000 万元算

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Little Sheep finance overseas expansion and gradually recover quickly after joining the franchise

Core Tip: This year is China's accession to the World Trade Organization five years. 5 years, the WTO has brought to our region's business development, what changes? As a post-WTO China's first foreign invested food enterprises in Inner Mongolia Little Sheep Catering Chain Co., Ltd. (hereinafter referred to as Little Sheep) the development of many enterprises into the international journey in microcosm.

The first foreign invested food enterprises

After China's accession to the WTO, many companies are not so fragile as was originally envisaged. On the contrary, in an open environment, many enterprises in the fierce competition grew in courage, or even out of the door and participate in international competition.

July 26, two major international venture capital firms - 3i Group and Prax Little Sheep Group join forces to put 25 million U.S. dollars. Little Sheep therefore become the first foreign invested food enterprises. "Our company's original capital accumulation has been completed. Now we are with 3i Group, Prax group marriage, not only is a simple process of introducing foreign capital, hoping to attract more international through the marriage of talent and management experience, with the Little Sheep can gain a firm foothold in overseas markets. "Dec. 19, Little Sheep Li Li, director of marketing planning cicada told reporters. In less than two years, Little Sheep opened a store in Canada, opened three stores in the United States, opened a store in Japan.

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What are the 2010 restaurant industry trends

     2009 Chinese catering industry is experiencing the financial crisis remains a marked growth in the catering industry in 2010 will show more of the variables. Here are a few key words reflected an important trend:

    1, to adjust. Traditional Chinese meals will continue to be a big environmental impact of economic downturn, consumer demand will not increase significantly, severe competition in more Chinese food enterprises will be forced to adjust. More companies will turn to food and drink in the form

    2, business model. After years of fast food industry in the development of competition has gone far beyond its simple sense of competition, or services, competition, or the level of price competition, a food form, or whether a business winner in the competition and get good business performance and development space, is determined by the business model. The business model of the formation depends on the business or the management team's grasp of the market demand, integrated approach to business resources. Construction and business models continue to develop into a true core competence reflected. Successful experience has shown that vision of enterprises with external forces (management or marketing consulting firm) to optimize their business models or re-design that greatly increased the success rate, and thus get more return for hard cash, seize the market opportunities.

    3, capital operation. Although more companies are beginning to seek the support of the capital markets to achieve scale expansion or management upgrade, we should change that, capital operation itself will not create "deified" is simply good business. If for financing and financing, business is likely to go astray.

    4 chain. Chain restaurants will further highlight the advantages, occupy a greater proportion of industry sales.

    5, Integration. Integration is the theme of the 2010 growth path. Advanced an alternative business model behind the business model, integration of complementary resources and core resources. Integration is the development and gain a competitive basic.

    6, the central kitchen. Central Kitchen is not just a technology, but also a management model. Central kitchen to make food scale, standardization is possible, in order to improve business performance provides a new space, will be one more direction of enterprise innovation.

    7, upward pressure on prices. Due to raw material prices, rising retail rents and other factors, such as catering companies will generally face upward pressure.

    8 and innovation. The new situation, complacent, conformist enterprise is no future innovations and the cost is not only the loss of future opportunities, began to lose their existing market space. 2010, innovation is the catering business the challenge, the only way to achieve new growth.

    9, the brand. Zou Jinhong that in 2010, the restaurant industry brand building attention than ever before, because it was found, and the experience more real, as real kung fu, Kentucky, Mao hotels, etc. Why do these companies more competitive The brand is one of the key. Shuffle in the competition, is often washed off without a brand, and poor management of the enterprise.

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KFC fast food shop on site is very important, site selection decision-making is generally two examination and approval system, through the two Boards, one local company, the other is the headquarters. The site is almost 100 percent success rate, is Kentucky's one of the core competitiveness. Usually KFC site by following these steps:

(A) Business Division and selection
1. Divided circle: KFC plans to enter a city, the first professional survey company by the department or the information collected in this area. The information under one roof, and began planning business district. Points business district planning approach is taken, for example, the region has a large shopping center operator turnover of 10 million yuan in

Training and consultancy services catering Introduction

1, training courses

1, 2, excellent management staff training, criticism and education staff 18 strokes

3, how to deal with guest complaints 4, PDCA quality cycle

5, 6, and efficient time management, team communication and coordination

7, 8, how to staff training, execution

9, 10, dedicated love, food and beverage sales

11 ways to motivate staff of 12, etiquette, courtesy

13, 14 sense of service, training and implementation of the secret smile



China's catering industry "6 +1" Efficient integration of industrial chain
At present, investment in integrated network catering dining sets commercial real estate planning, catering to invest in training, store food preparation, food technology research and development, catering management, catering, feasibility analysis, food chain planning and promotion, food raw material supply, catering kitchen equipment supply, ... ... including product design, raw material procurement, storage and transportation, order processing, wholesale and retail business as well as terminal, which economists praised the "6 +1 chain" efficient integrated into the Chinese restaurant was the original investment in integrated health network. Because of this healthy economic structure, China's investment in integrated network catering to the health of the economy and economic industrial chain, support and accelerate the transformation and upgrading of its status in Guangdong.

 

Chinese Enterprises to Go it? A simple example - Sa Spain La (Zara), the world's leading clothing brands, the system answers to this question. La Sa success lies in the whole industry chain "6 +1" efficient integration. The garment manufacturing industry in China has not "6 +1" chain it? Basically there, but most of them belong to different enterprises, but more importantly is the lack of effective integration. What is called the effective integration? Simply put, our clothing are taking full article "6 +1" process need 180 days, while the Sa taken away an entire process requires only 12 days. That is, they integrate the whole industry chain speed is 15 times that of China's garment industry.

This highly efficient integration is significant because this is the most cost-effective way. For example, a 12-day clothes cost more than stock inventory costs at least 180 days over 90% savings. Sa pull 85% of the production in Europe, because most of the sales pull Sa in Europe, so Europe can improve the speed of production. But the reader may ask, production labor costs in Europe is not very high it? If the reader remember the TCL and BenQ to take advantage of cheap labor and foreign brands out of the failure of strategy to it? In fact, labor costs account for only a whole industry chain 2.5%, which is produced in Europe Sa pull select the reason - the labor cost in the whole industry chain is not important. But the real way to cut costs is that the efficient integration of industrial chain, which is cost control in the modern sense new thinking.

Sa pull chain how to do it the efficient integration? Simple talk about the "6 +1" a few links, including the storage and transportation, terminal retail and product design. First of all, talk about the storage and transportation. Sa La order to accelerate the speed of transport, they dug in the logistics base 200 km of underground tunnels, with a high-pressure air transport is fast and extremely. In addition, in order to accelerate the speed of transportation, they used the aircraft, not ships from Spain, the finished product delivered to Shanghai or Hong Kong, although aircraft transportation is high, but efficient integration is more important, the total cost is reduced.

Talk about the retail end. Sa intends to pull the biggest decline in demand for medium clothes, intentionally inflicted in short supply. Because they found that the number of women compatriots want to buy clothes and buy when the extreme frustration that their hearts so that they will come next week. This not only accelerated the turnover rate, while attracting more customers.

In addition, the Sa-pull design ideas is also a must. They first gave up independent innovation, and replaced by "rapid market response" idea. This point in high esteem, because we all agree to give up independent innovation, and that is the biggest innovation. So, how do they market the rapid response is really necessary? For example, why women compatriots, and believe that a small wardrobe, a piece of clothing? Certainly they do not know what type of clothing in the end, if they know it, they will buy, and the wardrobe will not be missing a piece of clothing. If consumers do not know what he wants his clothes, enterprises engaging in independent innovation products to please these consumers? Obviously not do. So, what is the best strategy? That is, the market's rapid response to those who do, how? First think about the clothes can certainly sell consumers like clothes. Assume that they bring to market a total of 100 items of clothing, sold 12 the day before yesterday, yesterday sold six, seven sold today, they sell clothes under the common three days to design clothes, make some modifications based on trends and changes rather than innovation. This not only greatly reduce the speed of product design, and can not change in market demand, quick to market before, to seize the market trends. They can design the clothes a few days into the market? 12 days. Of course such a short time to seize the market trends. This 12-day rate is the result of integration of industrial chain efficiency, if our speed is 180 days, it is impossible when the market's rapid responders.

Summarize the point of view, Sa pull through the efficient integration of industrial chain significantly reduce costs, while the whole through effective cooperation with the rapid response by the market, so their clothes are always newest and most consumers. Although the quality is not necessarily good, but my life These days, who wore the same clothes? Therefore, the quality is not so important. Sa pull chain and efficient integration of thinking, a great inspiration for our business, because that is the way our business strategy for the future.

Chinese investment in integrated network catering